Journal topic
Marketing
Entries on this topic
Entry number 005Product note
Deals and promotions: two ways to discount on purpose
A promotion lowers a price in public. A deal is a code for a particular group. When to use which, and how to tell whether it worked.
Product note
5 min read
Entry number 001Guide
Email campaigns for salons: winning back clients who drifted away
Not a newsletter. A short, well-aimed message a few times a year, sent only to people who asked to hear from you.
Guide
5 min read
