News, case studies and guides from salonradar
Journal
Notes on running a calmer, fuller appointment book: what we ship, what we learn from the salons, clinics and studios we work with, and what is worth trying in your own business.
The full index
Entry number 006Product note
One laser, three specialists: booking shared equipment without double-booking it
The calendar knows when your people are free. Devices teach it about the machine, the chair or the room they all need at the same time.
Product note
4 min read
Entry number 005Product note
Deals and promotions: two ways to discount on purpose
A promotion lowers a price in public. A deal is a code for a particular group. When to use which, and how to tell whether it worked.
Product note
5 min read
Entry number 004Product note
Building your service menu: variants, add-ons and pricing by seniority
Real menus are messier than one service, one price. A walk through everything the service editor can describe, in the order you will meet it.
Product note
5 min read
Entry number 003Guide
No-shows: what software can do, and what it cannot
No feature puts a client in a taxi. But reminders, easy cancelling, a waitlist, a clear history and a deposit each solve a different part of the problem.
Guide
6 min read
Entry number 002Guide
What does a colour service really cost you?
You know what a root colour sells for. Here is how to find out what it costs to deliver, chair by chair, without weighing every bowl.
Guide
5 min read
Entry number 001Guide
Email campaigns for salons: winning back clients who drifted away
Not a newsletter. A short, well-aimed message a few times a year, sent only to people who asked to hear from you.
Guide
5 min read
